Driving engagement in behavioral health and employee assistance programs.

97% of large U.S. companies offer employee assistance programs (EAPs), but less than 7% of employees use them.¹ Reducing the stigma around behavioral health requires a strategy that is tailored to the audience. This campaign, for a logistics and trucking company, uses clever wordplay and messaging targeted to mostly male, on-the-road employees. By taking the time to work with you to understand your employees, we create unique campaigns that meet them where they are and drive results.